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Case study

An analytical system that performs fully-automated behavioural segmentation of clients in addition to working as a recommendation system.

Challenge

Determining the current and future needs and interests of Showroom.pl and Showroom.de customers based on their behaviour.

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Organisation profile

SHOWROOM – part of Copenhagen-based Miinto Group – is the largest Polish online store where you can find clothes and accessories from European boutiques.

Over 100 specialists and fashion enthusiasts work in the Warsaw headquarters of SHOWROOM. While local teams are responsible for marketing, customer service and communicating with partners of SHOWROOM, global teams create technological and operational solutions for the entire Miinto Group – a leading online fashion platform in Europe and one of Scandinavia’s fastestgrowing e-commerce businesses.

Solution

MIM Solutions prepared a large-scale personalisation of the Showroom.pl website. In particular, it included:

  • user behavioural segmentation for Showroom.pl and Showroom.de: The MIM team created an analytical system profiling customer behaviour based on their actual behaviour. We provided an in-depth analysis of customer groups. This segmentation was easily recognised by the Showroom marketing team (i.e. the segments correspond to aptly-named customer groups). This segmentation was later used in personalised correspondence – each user segment received its own version of the newsletter. In addition, the results of this analysis were used to build specialised social media marketing campaigns.
  • combining segmentation with our recommendation system: thanks to this, SHOWROOM could fully personalise all of their marketing activities. The recommendation service is used on their homepage, category page, product page, and in the search engine and newsletter.

Results

+ 10% GMV in newsletters; + 9% CTR on the website; + 3% from CR on the website; + maximum score in Facebook Ads

The MIM Solutions service helped us to accomplish a very challenging project involving generative artificial intelligence in medicine. The MIM team consists of high-class AI specialists, ready to take on the most difficult challenges. I highly recommend collaborating with this team and look forward to future joint projects.
Mateusz PaprockiCOO – Neoteric
Mateusz Paprocki
I am very impressed with the quality of MIM Solutions’ services. The MIM Solutions team are definitely professionals. They don’t miss deadlines, working with them is smooth, and they are fully committed to what they do. They are world-class specialists in their field. Even the most difficult challenges in the field of algorithmics, data analysis and artificial intelligence are no obstacles for them.
Paweł BrachCEO Enzode
Paweł Brach
MIM Solutions has developed a state-of-the-art user behaviour model which, after 3 days of integration, increased turnover by 14.2% (keeping the same percentage of gross margin and reducing the amount of resources needed). Working with MIM Solutions has contributed to the rapid development of RTB House and our global success on the online advertising market!
Bartłomiej RomańskiCTO RTB House
Bartłomiej Romański
We would like to express our satisfaction working with MIM Solutions to create our web application. Piotr Wygocki and the development team did a very professional job. We are delighted with the solution they provided and the communication flow within the project. We would like to recommend the MIM Solutions team. We look forward to working with them on future projects.
Maciej ŁuczakCEO Smartkid SA
ML / AI projects with a production purpose require a very practical approach. Our collaboration with MIM Solutions has been a real pleasure; professionalism, high competence and diligence. That is why I recommend working with this team, both at the concept and implementation stage.
Wojciech WoziwodzkiCEO Givt SA
Wojciech Woziwodzki
We are very pleased with our collaboration with MIM Solutions on the medical document summarization system. The team is reliable, creative, and accurately addresses our needs, becoming an integral part of the telDoc ecosystem.
Marta Kalenska-JaskiewiczCEO telDoc
Marta Kalenska-Jaskiewicz
MIM Solutions supported us at every stage of our project - from the concept to the creation of an ML model perfectly suited to our needs. I sincerely recommend their commitment and professionalism.
Grzegorz JazurekCTO Sagenso
Grzegorz Jazurek
The MIM Solutions service helped us to accomplish a very challenging project involving generative artificial intelligence in medicine. The MIM team consists of high-class AI specialists, ready to take on the most difficult challenges. I highly recommend collaborating with this team and look forward to future joint projects.
Wojciech WoziwodzkiCOO – Neoteric
Wojciech Woziwodzki
I am very impressed with the quality of MIM Solutions’ services. The MIM Solutions team are definitely professionals. They don’t miss deadlines, working with them is smooth, and they are fully committed to what they do. They are world-class specialists in their field. Even the most difficult challenges in the field of algorithmics, data analysis and artificial intelligence are no obstacles for them.
Paweł BrachCEO Enzode
Paweł Brach
MIM Solutions has developed a state-of-the-art user behaviour model which, after 3 days of integration, increased turnover by 14.2% (keeping the same percentage of gross margin and reducing the amount of resources needed). Working with MIM Solutions has contributed to the rapid development of RTB House and our global success on the online advertising market!
Bartłomiej RomańskiCTO RTB House
Bartłomiej Romański
We would like to express our satisfaction working with MIM Solutions to create our web application. Piotr Wygocki and the development team did a very professional job. We are delighted with the solution they provided and the communication flow within the project. We would like to recommend the MIM Solutions team. We look forward to working with them on future projects.
Maciej ŁuczakCEO Smartkid SA
ML / AI projects with a production purpose require a very practical approach. Our collaboration with MIM Solutions has been a real pleasure; professionalism, high competence and diligence. That is why I recommend working with this team, both at the concept and implementation stage.
Wojciech WoziwodzkiCEO Givt SA
Wojciech Woziwodzki
We are very pleased with our collaboration with MIM Solutions on the medical document summarization system. The team is reliable, creative, and accurately addresses our needs, becoming an integral part of the telDoc ecosystem.
Marta Kalenska-JaskiewiczCEO telDoc
Marta Kalenska-Jaskiewicz
MIM Solutions supported us at every stage of our project - from the concept to the creation of an ML model perfectly suited to our needs. I sincerely recommend their commitment and professionalism.
Grzegorz JazurekCTO Sagenso
Grzegorz Jazurek

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