The company cooperates with research staff from the University of Warsaw, and its technological development is supported by scientific advisors from the Lodz University of Technology.
The core of the OmniaZ Poland staff comes from the Singapore-based S2G Technology Pte. Ltd, which commercialized the
proprietary DRNK:AR platform in ten Asian markets, providing customers of liquor stores with personalized AR experiences.
OmniaZ Poland, based on its experience and know-how, offers its proprietary technology for the furniture industry, home furnishings, electronics and household appliances stores and sports stores, focusing on the Polish, European and South-East Asian markets.
The system enables using digitalized product features during the traditional, offline purchase process. It will build the AR- based digital twin of a retail store. The research results will open the new ways of product selection, presentation and promotion which were previously booked solely for e-commerce.
From consumer’s point of view, Reetail:AR provides the enhanced product information and immersive AR experiences, as well as the functional, filter-based (e.g eco, paraben-free) purchase recommendations, while using a mid-range smartphone.
The project’s R&D work activities are: