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Case study

Predicting the optimal discount for users.

Challenge

Development of an algorithm (in the absence of historical data) that will select an individual discount to encourage the user to make purchases. An additional challenge is the algorithm's operating time - the user is to receive a discount in less than a second.

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Organisation profile

Our client is one of the largest drugstore chains in Europe with around 56,200 employees and more than 4000 stores across Europe.

In 2019, our client had more than €10 billion turnover in Germany, Poland, Hungary, the Czech Republic, Turkey, Albania, Kosovo and Spain.

Solution

We built a model that predicted the probability of buying items depending on the discount received. Initially, to train the model, we used historical data on sales of all items in our client's store network.

The algorithm developed by our team has been implemented and is currently being used.

In addition, our client organises many promotions and offers its clients various discounts. In order to optimise the number of ordered products and better plan marketing campaigns, we have developed a model predicting how a given article will sell in the event of various promotions. As various promotional campaigns often overlap, it was a big challenge to isolate the impact of individual promotional campaigns on sales.

Another challenge was identifying problems on the basis of consumer surveys.

Sometimes customers, after visiting the store, leave comments on various aspects of shopping (prices, promotion, quality of service, etc.). It is not easy for network employees to find out what customers most often complain about – each customer enters a different message.

Therefore, using deep neural networks, we have developed an algorithm that divides comments by topic to facilitate this task.

Results

The algorithm developed by our team has been implemented and is currently being used.

The MIM Solutions service helped us to accomplish a very challenging project involving generative artificial intelligence in medicine. The MIM team consists of high-class AI specialists, ready to take on the most difficult challenges. I highly recommend collaborating with this team and look forward to future joint projects.
Mateusz PaprockiCOO – Neoteric
Mateusz Paprocki
I am very impressed with the quality of MIM Solutions’ services. The MIM Solutions team are definitely professionals. They don’t miss deadlines, working with them is smooth, and they are fully committed to what they do. They are world-class specialists in their field. Even the most difficult challenges in the field of algorithmics, data analysis and artificial intelligence are no obstacles for them.
Paweł BrachCEO Enzode
Paweł Brach
MIM Solutions has developed a state-of-the-art user behaviour model which, after 3 days of integration, increased turnover by 14.2% (keeping the same percentage of gross margin and reducing the amount of resources needed). Working with MIM Solutions has contributed to the rapid development of RTB House and our global success on the online advertising market!
Bartłomiej RomańskiCTO RTB House
Bartłomiej Romański
We would like to express our satisfaction working with MIM Solutions to create our web application. Piotr Wygocki and the development team did a very professional job. We are delighted with the solution they provided and the communication flow within the project. We would like to recommend the MIM Solutions team. We look forward to working with them on future projects.
Maciej ŁuczakCEO Smartkid SA
ML / AI projects with a production purpose require a very practical approach. Our collaboration with MIM Solutions has been a real pleasure; professionalism, high competence and diligence. That is why I recommend working with this team, both at the concept and implementation stage.
Wojciech WoziwodzkiCEO Givt SA
Wojciech Woziwodzki
We are very pleased with our collaboration with MIM Solutions on the medical document summarization system. The team is reliable, creative, and accurately addresses our needs, becoming an integral part of the telDoc ecosystem.
Marta Kalenska-JaskiewiczCEO telDoc
Marta Kalenska-Jaskiewicz
MIM Solutions supported us at every stage of our project - from the concept to the creation of an ML model perfectly suited to our needs. I sincerely recommend their commitment and professionalism.
Grzegorz JazurekCTO Sagenso
Grzegorz Jazurek
The MIM Solutions service helped us to accomplish a very challenging project involving generative artificial intelligence in medicine. The MIM team consists of high-class AI specialists, ready to take on the most difficult challenges. I highly recommend collaborating with this team and look forward to future joint projects.
Wojciech WoziwodzkiCOO – Neoteric
Wojciech Woziwodzki
I am very impressed with the quality of MIM Solutions’ services. The MIM Solutions team are definitely professionals. They don’t miss deadlines, working with them is smooth, and they are fully committed to what they do. They are world-class specialists in their field. Even the most difficult challenges in the field of algorithmics, data analysis and artificial intelligence are no obstacles for them.
Paweł BrachCEO Enzode
Paweł Brach
MIM Solutions has developed a state-of-the-art user behaviour model which, after 3 days of integration, increased turnover by 14.2% (keeping the same percentage of gross margin and reducing the amount of resources needed). Working with MIM Solutions has contributed to the rapid development of RTB House and our global success on the online advertising market!
Bartłomiej RomańskiCTO RTB House
Bartłomiej Romański
We would like to express our satisfaction working with MIM Solutions to create our web application. Piotr Wygocki and the development team did a very professional job. We are delighted with the solution they provided and the communication flow within the project. We would like to recommend the MIM Solutions team. We look forward to working with them on future projects.
Maciej ŁuczakCEO Smartkid SA
ML / AI projects with a production purpose require a very practical approach. Our collaboration with MIM Solutions has been a real pleasure; professionalism, high competence and diligence. That is why I recommend working with this team, both at the concept and implementation stage.
Wojciech WoziwodzkiCEO Givt SA
Wojciech Woziwodzki
We are very pleased with our collaboration with MIM Solutions on the medical document summarization system. The team is reliable, creative, and accurately addresses our needs, becoming an integral part of the telDoc ecosystem.
Marta Kalenska-JaskiewiczCEO telDoc
Marta Kalenska-Jaskiewicz
MIM Solutions supported us at every stage of our project - from the concept to the creation of an ML model perfectly suited to our needs. I sincerely recommend their commitment and professionalism.
Grzegorz JazurekCTO Sagenso
Grzegorz Jazurek

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